zhuwh
User
Jun 27, 2011, 7:39 PM
Post #1 of 1
(883 views)
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We have to accept that IPHONE is successful in following aspects: First, it has a good brand, Second, the application is good, one of the most important points is that the high-quality touch screen of it brings convenient experience to users, in fact, it is the key to success. Lenovo has a certain influence on domestic brands, Lenovo is not good at developing applications, the difference between mobile Internet and Internet is that there is a certain culture, just like the happy network, in China, people may vistit the happy network, but in foreign countries, people don’t know the website.
As for Lenovo cell phone, the brand can not probably be considered as a high-end brand, perhaps, the company has accumulated a lot of experience since it began to produce (SMART) phone, even if LePhone is a kind of cell phone a part of which is developed by the company itself, the rest is epibolic. The company still focused on its advantages, its brand and its channels.
Because people who are using it currently may still be high-end groups, for example, it integrates many applications, such as the application of happy network may focus on young people and white-collar workers more, if users prefer to experience the applications such as Happy Network by using LePhone, it will be successful, if they think the use of computer is more inconvenient, perhaps, the success rate will be lower.
The competition in the smart phone market in China is extremely cruel, smart phones produced by Apple, BlackBerry, Nokia, Samsung (samsung phone accessories), and other major manufacturers have won consumer acceptance, what do you think is the magic key for the domestic cell phone brand to win the future market belongs to BlackBerry smart phone (blackberry phone covers)?
At present, the magic key of cell phone to success is that some Chinese enterprises should be involved in smart phones, including Lenovo, Huawei, ZTE and other domestic manufacturers, the operators should focus on the depth of customization and low-cost, for example, if the phone is sold out at the price of 150 dollars, in the future, its goal is that the cost of the smart phone is 100 dollars.
If the entire application or end user development is relatively in large-scale, perhaps,the low-price strategy is more competitive. Besides, it must have many applications, for example, China Mobile, China Unicom, China Telecom have strong mobile stores, domestic cell phone manufacturers including Lenovo take the advantage of channel, brand, they do not need to develop applications themselves, to cooperate with domestic operating software or domestic operators is also an opportunity.from: blackberry phone accessories
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