zhuwh
User
Nov 23, 2010, 12:38 AM
Post #1 of 1
(554 views)
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iPhone4 is hot in the world, China Unicom took the opportunity to introduce iPhone4, intending to win over 3G high-end users. Have to admit, in the temptation of excellent iPhone4 and China Unicom excellent WCDMA network, many users give up the China Mobile, switch to the embrace of China Unicom. Clearly, China Mobile also aware of the threat iPhone4, a win over customers by iPhone4 battle began.
Recently, Beijing Mobile emergency rushed to iPhone4 special little card has been quietly listed. Beijing Mobile's 13 business offices was the first to make changing the card to provide services. At the same time, Shandong Mobile is the implementation of GSM users, "iPhone, save to send calls" activities. Mobile and China Unicom began to positive exchange of fire. According to media reports, CDMA version of iPhone coming soon. By then, the three domestic carriers and 3G iPhone can not help but to start a battle.
Three operators are keen iPhone4 purpose is very obvious, with iPhone4 expand its 3G high-end users, expanding the 3G subscriber base. From the 3G license issuance date, more than a year later, the number of domestic only 25.2 million 3G users, with the previous expected to have a big gap. To this end, China Unicom moved out of the iPhone4.
As we all know, iPhone4 with China Unicom's WCDMA network can be the perfect match, the user knows it. China Unicom has been disadvantaged, 3G subscribers will grow steadily. Objectively speaking, iPhone4 3G subscriber growth is driving China Unicom made a great contribution. Because of this, China Mobile, China Unicom only by iPhone4 against the idea. After some careful preparation, the mobile marketing for iPhone4 began.
For China Mobile, with iPhone4, China Mobile TD networks can compensate for disadvantage, increased competition with China Unicom users of high-end 3G chips. Future 3G version of the upcoming telecom iPhone4, but also compete for high-end 3G telecom users of the weapon.
Objectively speaking, iPhone4 is a carrier for 3G high-end users a marketing weapon. However, iPhone4 3G in China is by no means the last straw. 3G in order to spread, with only the support of high-end users is not enough, you also need the support of many ordinary users. Looking back, the reason why China Mobile is today's brilliant performance, farmers and students contributed. The farmers and students, not China Mobile's high-end users, but low-end users.
In the three operators of the market structure, a large proportion of low-end part of the user. Therefore, the future popularity of 3G(htc touch 3g accessories), and more to rely on, the low-end users, rather than able to afford such a high-end iPhone4 users (iphone 4g case). From this perspective, iPhone4 3G in China is not the last straw.
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