zhuwh
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Oct 29, 2010, 2:22 AM
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PChome phone center recently were the flagship store on Huaihai Road Barbie, Barbie's first mobile phone release ceremony. Before the start of the release of the ceremony, together with the major media interview with peer officially licensed Barbie cell phone providers, day charm Interactive Communication Technology Co., Ltd. President Lu Wei, and Barbie cell phone distributor, Di second mobile communication Technology Co., Ltd. Brand Director; days Charm Interactive Vice President of Communications Technology Co., Ltd. Jin Lin.
We asked the first Barbie in the mobile phone V2 product positioning, Lovell’s, said that after careful planning and early development, this Barbie v2 phone customer directly at the target market of women high-end market, and the heart of all the circumstances Barbie female customers.
"As the mobile market, customers have from the start, the basic functional requirements for the development of mobile phone to mobile phone shape the pursuit of fashion, personality, and when Barbie V2 unique advantage." He said on the phone to make all the elements of shape and Barbie the needs of customers, have access to the real Barbie cell phone, to experience such a product, and can feel the resulting sense of superiority.
PChome found in hardware and software configuration on the phone itself, Barbie V2 did not join the latest 3G smart phone operating system elements and, to this, Lin said that for the starter into the Barbie V2 mobile phone, or to "Striving," " actually includes all the options, including 3G technology we have, these are the products in the follow-up to everyone to see. The smart phone operating system, to make the first phone to Barbie V2 place within the system lost a lot of Barbie's unique charm, So in order to ensure our first mobile phone from the inside out Barbie, Barbie style, so it is still used by the My Phone, My World and My Life mobile phone system composed of three elements. "Evaluation of his first product, the Barbie V2, it is Barbie.
In terms of price, the Lovells said that although located in the high-end market, but still listed at the beginning of promotional activities to make some profit sharing, so the pricing of the first Barbie V2 mobile phone around in 2600 Yuan.
Currently, the mobile phone market from the traditional channels of marketing or sales practices of the main shop(shop unlocked cell phones), and get exclusive rights to the Barbie cell phone sales channels is also the focus of media questions.
Lin stressed that Barbie V2 mainly would mainly take traditional distribution channels, High-end store or other sales modes are supplemental modes, with the high-end Barbie elements and the actual needs of women as its origins, which is to prompt the sale of cell phones(unlocked gsm phones for sale), including online shopping. From: discount cell phones
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