Neko
Supreme Overlord
Apr 22, 2005, 6:35 PM
Post #1 of 1
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Company Exceeds Customer Expectations and Drives Active Use of Data Services and Mobile Content Favored by Youth Market
WARREN, N.J. (February 8, 2005) - Virgin Mobile USA, one of the nation's fastest growing wireless providers, today announced that it has surpassed the three million net customers mark nearly six months ahead of its third anniversary. Launched on July 24, 2002, the company has rapidly built its youth-relevant brand by offering a Pay As You Go wireless service with no long-term contracts or hidden fees, and a unique suite of mobile content.
"Achieving a three million customer milestone in less than three years since our launch drives home Virgin Mobile's position as a Pay As You Go pioneer," said Dan Schulman, CEO of Virgin Mobile USA. "Our continued growth confirms that we're making a powerful connection with the youth market."
Posting Powerful Results for Entertainment Services
Mobile phones are fast becoming lifestyle accessories used for more than talking, especially for teens and young adults. As these metrics demonstrate, Virgin Mobile customers are doing a lot more than just flapping their lips:
In 2004, over 70% of Virgin Mobile customers sent or received text messages.
In 2004, over 60% of Virgin Mobile users used non-voice data services such as MTV's Pimp My Ride, THangman, Comedy Central's Joke of the Day, SongID, and Rescue Ring.
Over half of its customers downloaded ringtones last year and Virgin Mobile represents approximately 8% of the total US ringtone market - a number disproportionately larger than its total wireless market share.
Stellar Customer Service
Virgin Mobile also continues to provide outstanding service that exceeds the expectations of its customer base. Over 90% of Virgin Mobile customers say they'd recommend the service to a friend - while more than eight-in-ten (83%) already have recommended Virgin Mobile to a friend or family member (Source: MSI Survey of current customers, 4Q 2004).
In addition to high marks for customer referrals, Virgin Mobile also keeps its gold-star status for customer satisfaction. Recent independent research among current customers gave Virgin Mobile a 92% satisfaction rate. "Customer service is our most important measure of success," Schulman said.
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