Neko
Supreme Overlord
Jan 18, 2004, 6:40 PM
Post #1 of 1
(3496 views)
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LAS VEGAS (Consumer Electronics Show) January 08, 2004 - Sprint is making it easy for music lovers to keep their favorite songs close at hand with Music Tones, ringers created from excerpts of an artist's actual recordings. Today Sprint (NYSE: FON, PCS) has announced that ringers from Beyoncé Knowles' Columbia solo album Dangerously in Love, "Crazy in Love" and "Baby Boy," have cumulatively gone "Gold" by selling morf than 500,000 downloads to PCS VisionSM customers since becoming available less than six months ago. Dangerously in Love album is one of the top selling albums of 2003, selling six million units worldwide.
"As consumers become increasingly dependent on their mobile phones, it becomes even more important that their phone reflects their own unique tastes. Music can be incredibly personal and in the form of a ringer is a great way for consumers to express their personality through their PCS Vision Phone," said Jeff Hallock, vice president of consumer product marketing for Sprint. "The fact that ringers are going 'gold' by music industry standards is evidence of their popularity and desire for personalization. Ringers can say a lot about the phone's owner and maybe more about the incoming caller – perhaps 'Crazy in Love' plays when that special someone calls."
Sprint was the first U.S carrier to offer ringers that sound like actual songs with the introduction of Music Tones from the Sony Music Mobile Group last July. The Sony Music Mobile Group works with Sony Music labels to identify, create and launch a wide range of repertoire as Music Tones. Sony Music was the first major company to offer Music Tones in the U.S. and is today a leader in this field.
Sprint offers a wide range of ringers including Music Tones, polyphonic, animated and voice ringers. In 2003, Sprint sold more than 20 million ringers and screen savers on its PCS Vision service.
PCS Vision customers can purchase and download ringers directly from their PCS Vision Phones or at www.sprintpcs.com. To access ringers on the phone, select Menu/ Downloads/ Ringers and Get New. From there, customers can browse the more than one thousand titles available from Sprint.
Sprint announced 2.7 million PCS Vision customers through the end of 3rd quarter and leads the industry in adoption of advanced wireless data services. PCS Vision from Sprint includes services that allow customers to take and receive pictures from select PCS Phones; browse the Internet at speeds faster than most dial-up connections; check personal and corporate e-mail; watch clips and stream audio for news and music; download polyphonic, animated and voice ringers, and full-color, graphically-rich games and screen savers, all on the enhanced Sprint Nationwide PCS Network.
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