Neko
Supreme Overlord
Dec 30, 2003, 6:39 PM
Post #1 of 1
(2936 views)
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TORONTO, Dec. 29 2003 - Holiday sales of Rogers AT&T Wireless devices reveal that colour is the number one choice for wireless phones all across the country. Over two-thirds of Rogers AT&T Wireless' sales this holiday season have been wireless devices with colour screens.
"Colour screen wireless devices have taken over the market in the same way that colour television and colour computer screens did in their day," said John Boynton, Vice President, Consumer Marketing, Rogers AT&T Wireless. "Rogers AT&T Wireless is pleased to be able to answer our customers call for colour with our 'Joy of Colour' advertising campaign and a colourful array of choice with the widest array of wireless phones with colour screens in the Canadian marketplace. Whether buying a gift for you or for someone else on your list, Rogers AT&T Wireless has the colour screen phone with the features and applications you need."
Rogers AT&T Wireless launched "The Joy of Colour" advertising campaign on November 10 with three television spots that highlight the many ways that colour lights up the holiday season in Canada. The television campaign is supported by extensive print, radio and outdoor advertising and the entire campaign focuses on colour screen wireless phones. The featured wireless phones are: the Motorola C370 and Nokia 3595 - two colour screen phones with text messaging, e-mail, downloadable ringtunes, graphics and games, the SonyEricsson T226 - a colour screen wireless phone with text and e-mail messaging, downloadable ringtunes and an integrated digital camera and the Motorola T720 - a colour screen "flip" phone that comes complete with JAVA technology as well as text and e-mail messaging, downloadable ringtunes and other features. All of the feature phones from Rogers AT&T Wireless provide customers with access to the mobile Internet.
In addition, Rogers AT&T Wireless announced last week that it has become the first wireless provider in North America to offer the BlackBerry 7280 - the first colour screen BlackBerry wireless handheld device.
Rogers AT&T Wireless phones and other devices are available at over 7,000 points of distribution across Canada including Rogers Plus, RadioShack and other retailers or by visiting www.rogers.com/wireless 24 hours a day, 7 days a week.
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