Neko
Supreme Overlord
Jul 8, 2004, 4:30 PM
Post #1 of 1
(3111 views)
|
Nextel Communications Inc. announced today a new NASCAR content offering, PitCommand, a wireless Java(R) application that delivers real-time race data in an exciting, full-color, visual display. PitCommand is available as part of NASCAR.COM TO GO, which packages NASCAR.COM's exclusive content in an easy-to-use service available on Nextel phones. PitCommand creates a single view of all the critical race elements - including speed, RPM, throttle/brake indicators, lap counts and more - the same live information that crew chiefs receive at their command stations, or "war wagons," at the pits. Images of PitCommand are available at http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4674428.
PitCommand, available first from Nextel, provides fans with a unique look at their favorite drivers' position on the track, lap count and time behind the leader. To offer this application, Nextel has partnered with NASCAR.COM, the official site of NASCAR, Digital Orchid Inc., an innovator in the development, management and distribution of branded wireless applications, and Sportvision, a market leader in sports-media technology. PitCommand uses in-car telemetry data that is provided six times per second via Sportvision's proprietary Global Positioning System (GPS) technology to track the position of the entire field of NASCAR NEXTEL Cup Series(TM) drivers in real-time as they compete during a race.
"Since before the season started, Nextel has been dedicated to delivering greater excitement and enjoyment to NASCAR fans by leveraging our wireless technology expertise to make fans part of the action," said Mark Schweitzer, senior vice president of marketing for Nextel. "PitCommand enhances the fan experience wherever they happen to be on race day - at the track, at home or on the go - from the convenience of their Nextel phone."
PitCommand presents a graphical version of the track on the screen of the Nextel(R) phone, with icons representing each stockcar that are synchronized with their relative speed and position. Fans can customize their experience by selecting a virtual speedometer, odometer, gas and brake pedals for any car they choose, plus driver profiles and current standings. NASCAR.COM's PitCommand mobile application is immediately available for all upcoming NASCAR Nextel Cup Series races.
"Nextel is putting fans first by giving them access to NASCAR wherever they go," said Drew Reifenberger, executive vice president of Turner Sports Interactive Program Planning, Acquisitions and Interactive. "Their desire to help raise the bar for live racing coverage is a great fit for the immersive experience of our PitCommand product."
NASCAR.COM TO GO with PitCommand is available for several color, Java-powered Nextel phones, including the recently-launched i830, which is the smallest walkie-talkie-enabled handset ever; the i730, a sleek feature-rich handset; and the i736 NASCAR NEXTEL Cup Series and Driver Series handsets. The NASCAR NEXTEL Cup Series Phone displays a checkered flag and an enlarged NASCAR NEXTEL Cup Series logo. The ten NASCAR NEXTEL Cup Series Driver Phones each feature the number and unique design, colors and signature of a particular driver, including:
- No. 2 Rusty Wallace
- No. 6 Mark Martin
- No. 8 Dale Earnhardt, Jr.
- No. 15 Michael Waltrip
- No. 17 Matt Kenseth
- No. 20 Tony Stewart -
- - No. 24 Jeff Gordon
- No. 48 Jimmie Johnson
- No. 88 Dale Jarrett
- No. 97 Kurt Busch
All i736 phones are preloaded with extensive content that is specially designed for NASCAR fans. Images of the i736 handsets are available at http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4569277.
In addition to PitCommand, NASCAR.COM TO GO provides access to NASCAR news, schedules, standings, live leader boards and more as part of the service. Other services available to Nextel subscribers include NASCAR.COM Mobile, a wireless website with NASCAR news and NASCAR NEXTEL Cup Series content, and NASCAR.COM Alerts, a wireless messaging alert service that provides subscribers breaking news and event results.
NASCAR.COM TO GO with PitCommand is available to Nextel customers as part of a bundled data package for $15.99 per month, or for $9.99 per month when also subscribed to a Total Connect data plan and Nextel Online(R) Web service. Additionally, customers can enjoy a free one-month trial of NASCAR.COM TO GO if activated before September 30, 2004. NASCAR.COM TO GO with PitCommand can be previewed and purchased at www.nextel.com.
|
