teleguy
Enthusiast
Apr 13, 2005, 9:27 AM
Post #1 of 1
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Exclusivity, long a potent marketing tool, is the touchstone of Cingular's latest ringtone offering.
Now instead of buying a ringtone of a favorite song, users will be asked to buy a ringtone of an unknown new song because it will play on their phone before just about anywhere else.
How will this play out? Are you more likely to buy a known or an unknown? Give your instant review of this service. When are you likely, or not, to spin a new tone on the phone?
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Multimedia News Release - Cingular Announces Innovative Music Program That Debuts New Singles on Wireless Phones Before They are Heard Anywhere Else
'Cingular Sounds' gives its customers a whole new way to enjoy music and the entertainment industry a powerful channel to reach tens of millions of potential listeners Coldplay's 'Speed of Sound' will debut as a Cingular ringtone
ATLANTA, April 12, 2005 /PRNewswire via COMTEX/ -- Cingular Wireless today announced Cingular Sounds (TM), an innovative music program that launches new singles as ringtones on wireless phones either before they are heard anywhere else, or simultaneous with their debut on radio. This will give Cingular customers a whole new way to enjoy music and the entertainment industry a powerful channel to reach tens of millions of potential listeners.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/cingular/21599
The company will kick off "Cingular Sounds" with an exclusive 30-second ringtone from Coldplay's "Speed of Sound," the lead single from the band's forthcoming album, X&Y, which will be released by Capitol Records on June 7.
Other artists spanning a broad section of musical styles -- alternative/rock, hip-hop/R&B, pop, Latin, country, and more -- will become part of Cingular Sounds in the coming weeks and months. The program will include exclusive ringtone debuts and offer weekly text message updates from a wide range of participating artists.
"Wireless plays such a vital role in our everyday lives. What better place to introduce music that has never been heard before than on our phones that we carry with us every day," said Marc Lefar, Cingular's chief marketing officer. "Cingular Sounds gives Cingular customers -- America's largest calling community -- a great new reason to use and enjoy their wireless phones."
"Just as important, Cingular Sounds gives music companies and artists a powerful and profitable channel to reach tens of millions of potential listeners with their music," Lefar said. "The demand for ringtones and other mobile downloads has been growing exponentially, and we are confident that Cingular Sounds will accelerate that growth. That represents an exciting opportunity for the music industry."
"We are always looking for new and innovative ways to deliver music to fans," said Capitol Records President/CEO Andrew Slater. "Cingular Sounds is a great vehicle for helping fans to make an immediate connection with an artist."
"Music fans are more into technology than ever before," said Coldplay Manager Dave Holmes. "Releasing 'Speed of Sound' as a ringtone helps us build excitement for the release of X&Y."
"New digital channels and changing consumer behaviors mean new opportunities for music labels, artists and wireless carriers alike," said Roger Entner, Vice President, Wireless Telecom, Ovum. "The demand for music ringtones, phone personalization and other mobile downloads has been phenomenal. We expect this trend to continue with music ringtone sales and more than triple in the next 5 years."
Coldplay's "Speed of Sound" and thousands of other music ringtones are available now to current Cingular customers. There are three easy ways to download "Speed of Sound" including:
* Go to http://www.cingular.com/mediamall
* Go to http://www.rucingular.com/cingularsounds
* Order directly from your phone
To download this ringtone from a phone (or future 'Cingular Sounds' ringtones), the consumer should:
* Go to Media Net home on their phone
* Select "Tones, Games, Pics"
* Select Cingular Sounds
* Follow the onscreen prompt to get the ringtone
After downloading the ringtone, "Speed of Sound" will be launched from the phone's Main Menu.
In March 2004, Cingular announced being the first company to provide authentic music content from all major record labels. To date, these relationships include: EMI Music (Capitol Records' parent company), SONY BMG MUSIC ENTERTAINMENT, Universal Music Group and Warner Music.
"Cingular is in a unique position to work directly with the music industry's top labels and nation's hottest performers to extend their reach to an increasingly mobile fan base," said John Burbank, vice president of marketing, Cingular Wireless. "We want our customers to know we share their interest in music, that's why Cingular is committed to offering the very latest in music from the artists our fans know and love."
Cingular customers are charged a one-time download fee of $1.99 - $2.49 for ringtones, plus a charge for the number of kilobytes or minutes used to download the ringtone to a wireless phone. Additional information on music ringtones is available at http://www.cingular.com or http://www.rucingular.com.
from http://custom.marketwatch.com/custom/earthlink-net/mw-news-companyreleases.asp?GUID={F49E620D-FA72-4813-A485-E02CB5273427}&destination=2&symb=sbc
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