zhuwh
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Aug 4, 2011, 2:13 AM
Post #1 of 1
(710 views)
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May be expanded in the near future, the terminal shipments will no longer be the only indicator of the mobile phone industry ranking data. Mobile Internet eras, combined with the terminal software pioneered by Apple’s business model, or have begun to subvert the rules of the game once the mobile phone industry.
Love Shide Gong disclosure report, Samsung from December 1, 2010 start, China's mobile phone sales channels of its structure to make adjustments, change all products sold through the country on behalf of the agent business model, plan to have the products to major national chain of home appliance retailers, some mobile phone retail chains and some specialized areas of direct supply retailers or through mobile phone platform for direct supply. It is estimated that Samsung intends to direct supply retailers or direct supply platform, the current size of the market about the size of Samsung's domestic mobile phone market as a whole about 40%.
According to Samsung's plan, part of the product will be a "direct supply Supplying + + platform distribution," co-existence of the channel structure, the main supply system covering Beijing, Shanghai, Guangzhou and other cities, and provincial capital cities and other markets. Although the number of channels is still co-exist, but Samsung's superior resources will supply system tilt. Samsung partners supply system will bypass the country on behalf of business, purchase directly from manufacturers Samsung (samsung phone accessories), which enjoy better prices and policy support.
According to insiders love Strickland, Samsung implement a comprehensive direct supply, love Strickland will be responsible for supply system is difficult to cover the "marginal zone" - the county and township markets.
Samsung This time, adjust the action in the next 4 months or so gradually implemented. With the industry analysis, although the supply model Samsung will pay a higher cost to respond to marketing and after-sales service, but as the world's second largest mobile phone manufacturer, Samsung at the operational level has been developing software applications, corresponding reform of the channel model is necessary.
Late last year, Samsung announced in London, "BadaOS" smart phone operating system. In early April, Samsung released the first in China, using its own smart phone system products Bada Wave (cool cell phones). Since then, the company has sites at the Bada developer release of the platform SDK (software development kit) for its application store Samsung Apps preparation. From: cheap cell phone cases
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