Sunnybell
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Jun 29, 2010, 3:32 AM
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Known as search engine optimization or SEO, these tools and techniques create it possible for your site and its content to acquire noticed. You is able to pay for top ranking through such programs as Google Adwords, but in a recession, that is a costly proposition.ed hardy jeans For this edition of BizBytes 101, we're going to focus on what you is able to do to increase your search engine ranking using free tools and techniques. To execute that, BizBytes enlisted the aid of SEO expert Peter Boyd, president of Paper Street, a Fort Lauderdale-based on the web marketing firm in business since 2001.
Your business isn't going to grow unless customers is able to find you on the web. To find your company, many potential customers employ search engines like Google, Yahoo and Bing.Vibram Five Fingers But cyberspace is a crowded space and getting your company to the top of the results lists for major search engines is able to seem like an impossible task. There are tools and techniques available to small businesses that want to boost their rankings in customer search engine results.
To acquire started, Boyd recommends setting realistic goals and conducting keyword research.
Boyd recommends using Google's free keyword search tool -- at www.google.com/sktool/ # -- to find real-time data on what keywords and phrases people are searching on the web.
``There are keyword tracking tools that cost money, but I've found that Google's free tool is really the best I've seen so far,'' Boyd said.
Boyd recommends selecting the top 20 keywords and phrases that relate to your industry based on your research.
``You've got to know where you want your company to rank in search results before you start,'' Boyd said.
``Remember that search engines drive a lot of traffic to websites,'' Boyd said. ``So you don't want to rank for just one or two keywords. You want your company to display up in search results for a minimum of 20 keywords and phrases.''
Next, Boyd suggests checking out your competition.
``Take a gaze at where your competitors rank in search engines results,'' Boyd said. ``If they are ranked high when certain keywords are searched, after that you need to be there too.''
Recently Google changed its search ranking algorithm so that the speed at which your website loads is a factor in how high your page ranks in search results.True Religion Jeans Boyd recommends checking your site's speed periodically to create sure it is loading quickly. ``Google is currently penalizing sites that are unhurried to load,'' Boyd said. ``Those sites will currently rank much lower than sites that load quickly.''
TOP-NOTCH CONTENT
Content is key to ranking well in search engine results and Boyd recommends making sure yours is top-notch.
``Well-written content that isn't blatantly sprinkled with keywords every other sentence is going to rank much greater in search results,'' Boyd said. ``With the content you write for your website, create sure you employ one keyword per sentence. Any more than that and you probably ending up ranking lower because Google and other search engines penalize for having too many keywords on a Web page.''
Once you've done your research and hold your content optimized, it's time to hold a gaze at the architecture of your site to create your keywords appear in prominent places. Boyd recommends making sure your keyword is in your site's title tag.
LINKS IN THE CHAIN
Next, acquire other high-ranking websites and blogs to link to your site.
``Link-building is a delicate process,'' Boyd said. ``The key is to acquire links from websites that are ranked greater than yours and to acquire links from press releases, news websites and blogs.''
``Your title tag is one of the most necessary parts of your website,'' Boyd said. ``Put your company's name and your top five keywords in the tag to rank well.''
Boyd cautions small business owners to remember that the process of optimizing your website for search engines doesn't happen overnight. ``You've got to commit yourself to the process,'' Boyd said. ``With a well-executed SEO strategy, you should see results in three to six months, so you've got to stick with it for the long-haul.''
Boyd also recommends staying abreast of what's happening in the SEO industry.
``Subscribe to newsletters like SEOmoz.com to stay on top of the latest trends, changes in Google algorithms and other information critical to a successful SEO campaign,'' Boyd said.
SEO marketing will generate additional traffic for your company's website. More traffic = more potential customers.Abercrombie Fitch Tees So start optimizing your site and honing your SEO strategy today to acquire your company noticed!
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