zhuwh
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Aug 9, 2010, 2:17 AM
Post #1 of 1
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Tencent mobile procurement supply chain advantage?
Mobile products procurement of raw materials like roller coasters, a price one day, while the backlog of excess raw materials, not only takes up the cost of capital, and electronic products easy to aging, will result in huge losses. In this particular case, the cell phone products, supply chain, required very strict, and Tencent this might be an unfamiliar area.
Tencent If the position is high-end cell phones, is still not threatening the survival; if low-end cell phone positioning, then the purchase of raw materials on the life and death (07,08,09 years, the number of cell phone manufacturers in Shenzhen closed), and sometimes a cell phone's profit margins fully will be eaten raw materials, such as in May 2009 T card (cell phone memory card) 40 yuan, while in March if more than 20 yuan purchase, then a low-end phones in profits is only 20 yuan, so the company cell phone profits, it was completely eaten raw materials (production of cell phones are generally good bare metal, put T card in the packaging, so in May basically no profit selling cell phones, cell phones are still terminal Moreover, continued price reductions). Procurement work is an extremely professional and complexity of the work, and to understand the electronic materials market, and won the bosses to trust, but also has great voice in the company (because at times the storage of large quantities of raw materials also mark the company profitable point), but This management talent acquisition and professional organizations to build, for Tencent is also a big question mark?
Question Three: Tencent phone market sensitivity for where?
As we all know, cell phones has grown from a consumer durable goods, transformed into a fast moving consumer goods and necessities of life double combination, the update speed, strong price sensitivity, which work with Tencent QQ existing market, but also completely different Tencent is to just keep developing new products, or know someone else die prevention of new products, the use of QQ's large user channels can be "semi-recruit fresh Chibian days."
Cell phone market is not so, its market and consumer acceptance of cell phone dimensions foresight to do. For example, the appearance of cell phone design, Amoi Savior of A6A8 phones, TCL cell phones stones are the same as in the application platform, the appearance of success of market sales, so this need for cell phone design sensitivity; Secondly, the price for cell phone The control is important because electronic products, is a price one day, and even Nokia is only insured for 45 days, the average cell phone manufacturers are one month, will gradually cut prices in order to respond to market's quick response, which sensitivity of market prices; Moreover, the cell phone market (china mobile phone market) is not only competitive, profitable space for wandering in the profit under the parallel line, cell phone giant Nokia in 2009 came a loss of information, Motorola atrophy in the Chinese market is gradually shrinking, and these realities market conditions, for Tencent phone is a big question mark?
In summary, I believe that cell phone is a physical product, such a network is different from the virtual product Tencent QQ, Tencent placed before it, it will certainly be a big, deep Hom. Because Tencent do cell phones, in addition to the brand and application of technology can be grafted, the rest of the business value chain, for Tencent to be "from scratch", so that Tencent make phones, amateur see is a lively, experts see is "Arabian Nights"! From: china cell phone
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