zhuwh
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Aug 9, 2010, 2:15 AM
Post #1 of 1
(601 views)
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Tencent make cell phone is "Arabian Nights"
Tencent make cell phones, do you believe it? I began to believe not, because I think Tencent enter only mobile application platform, this can be an occasion Tencent huge R & D team of its advantages, but looked more and more news reports and "a nose with eyes". For example: Tencent early as last year, it set plans to launch own brand cell phones (china brand cell phones), and the plan is actually implemented early this year, is expected to launch cell phone time to the end of this year. Tencent this prepares for the next move is that people are no longer dependent on PC, then use Ipad and cell phones, Tencent're finished, but at this moment, Tencent introduction of cell phones is the next era of preparation?
These analyses let me believe it slowly. But on the basis of the letter, I also believe that if we enter whole Tencent cell phones (china windows mobile phone), or a little "fantasy." Phone, after all, is a physical product, rather than the virtual product, the product attribute "boundary" for the Tencent company will be very "deep" unless Tencent really as "dog days of Tencent," the article describes as historical victims, to "Way of the Dragon . " However, further experience Tencent harm done from the network products into physical products, there are some practical difficulties and is temporarily insurmountable Tencent Hom. Such as physical sales channels, supply chain, procurement requirements, product design, sales force management, etc. set up the value chain.
To this end, the author combines his past experience, general manager of cell phones, cell phones for Tencent to do, there are three questions to ask Tencent?
1 Q: What is the source Tencent mobile future?
Tencent only penguin we all known violent, encroaching from victory to victory, no wonder some journals use the three words to describe Tencent curse, and the audience there are many "suffered" the people, also won the applause of Shi Jin .
From the wireless market to online games, to search for and e-commerce ... ... Tencent is unwilling to give up the market too much, and now it again tentacles into the cell phone market. But the cell phone channel with the QQ channel is completely different now Tencent QQ, through its influence can permeate every network products, cell phones as a physical product, they must rely on traditional sales channels. Such as cell phone chain stores, department stores, supermarkets, storefronts, and even some three or four cities, family-run shop, which are the traditional sales channels, not only different from the existing channels QQ and Tencent will be unfamiliar to, and to to quickly set up, must go through a long process, so do Tencent phone sales channels may be facing its first big question mark? From: china cell phone
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