zhuwh
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Dec 1, 2011, 7:25 PM
Post #1 of 1
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Recently, the rumors about China Unicom iPhone price reduction can be described as twists and turns. First, analysts said that China Unicom will lower the the current iPhone price of 20% -30% and support the Wi-Fi feature of iPhone, but later CEO Chang Xiaobing of China Unicom denied the news later. The reason is that China Unicom is a business-oriented mobile service carriers, and absolutely do not pinned up in the mobile phone operators to make money, and the current iPhone price is the price of international unity, more importantly, the right to determine the price of iPhone rests with the Apple side.
From the explanation above China Unicom CEO, it seems reasonable, but there are still place to be questioned if you consider elaborately . Since it comes with the international harmonized prices, see Unicom iPhone, whether it is bare metal, or bundled with its own price,it is much higher than the iPhone price cooperated with AT & T in the US.Even added the so-called all kinds of taxes, I believe that is also higher than the actual price of the iPhone. In fact, not only do this reveals the price of the terminal itself is high , our 3G tariff is higher than others. The next question is our operaters how to make money ?In accordance with China Unicom it Should not be in end, is the application.
Therefore, the focus of Subsidies is not in the terminal. But, it is paradoxical, from the tariff of view,the subsidies of application does not seem very place. Where is ours focus on 3G subsidies? In other words,in the beginning of development of 3G in China ,What should rely on to attract users? Terminal or application?When the apple iPhone was imitated fiercely in the industry as 3G era examples and mistakenly think that only the application is king, probably a lot of people have forgotten its application is far from the number of 15 million today in the beginning of iPhone released.In this sense, it has competitive iPhone terminals first, and then gave its growing application, and application played opposite reaction to terminal. From today's 3G market, none of the vendors can compared with Apple's iPhone integrated terminal and applications. Is also based on this, the related report of U.S. investment bank showed no signs showed users or operators conflicted of iPhone pricing. Even operators compete operating right of iPhone.
Over the past 4 months, the new iPhone carriers were up to 15. Then the operators speak frankly terminal is the biggest obstacle in restrcting China 3G explosive growth.Why is it indecisive in the intensity of the subsidies? This point of view, Apple is not the root, but rather whether operators of themself are aware of the importance of the terminal. Because intensity of the subsidies were put in terminal only and added platform, so that will have applications and make money from the application. Clearly, at least Unicom understanding in this regard is great misunderstanding.
In addition, from the Unicom iPhone sales situation ,it is also not encouraging. Writer worried even more is that once the Chine Mobile win the Apple iPhone (Wholesale cell phone covers) at a future time, China Unicom first-mover advantage in a competitive terminal will cease to exist, by virtue of the strength of China Mobile, if taken greater efforts to subsidize, China Unicom change the subsidy policy passively again, then the lost will be more than just profits. Writer mean here is that China Unicom changing their subsidies is appropriate for the time.
In fact from last year, China's three big telecom operators think terminal's lacking is the main obstacle in blocking 3G development. To this year, arguably, terminal development should had great development than last year after one year experience, the facts should also be so. But in recently, China Mobile President Jianzhou Wang said out the key to develop the 3G at the present time was have a good terminal and low-cost terminal. This also from one side, the lack of low-cost and good terminal is still the pain whether 3G can step fast.
How can we allow users to have both good and cheap terminal ? Everyone knows that the reason of cheapest is the dearest, the so-called high quality and low price is only manufacturers asvertise and users own wishful thinking. Apple iPhone (cell phone cases wholesale) and AT & T's cooperation supply a good mplementation method at least , that is a large number of subsidies for good end. Facts have proved that not only is it conducive to the development of its business operators, but also the market and user experience real applications caued by 3G. Specific to China, China Unicom iPhone (cheap cell phone cases) may be not necessarily the market mainstream, but see now, it can have the effects of demonstration and incentive for China 3G market. Of course, the premise of all this lies in how our operators look at the role of the terminal and actions taken to that.
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