What Your Smartphone Says About Your Spending
Your smartphone might actually have something to say about your credit card spending.
The users of the Apple iPhone will spend significant amounts on their credit card(s) in comparison to those that use an:
- Android phone
- A Blackberry device (or)
- A Windows Mobile phone
This information comes from the finance account aggregator company Pageonce, Incorporated.
The monthly credit card bill averages broke down as follows:
- iPhone – $6,872
- Blackberry – $5,693
- Android – $5,330
- Windows Mobile – $5,076
The study took a look at 275k accounts which were selected randomly by Pageonce, Incorporated and used the date range of the month beginning October 1st and ending on November 1st of 2010. The credit card amounts used reflect the new charges from the month period and don’t include any revolving balance which has been carried over month-to-month by the cardholders.
Some previous research from Nielsen Company highlighted that the iPhone user, on average, has been both an older and a wealthier demographic. This is something which could account for the higher levels of credit card spending.
Additionally, the study took a look at the average monthly cell phone bills for the users of different smartphones. Leading the pack are the Windows Mobile users, followed by Android, Blackberry and then the iPhone users. The figures break down as follows:
- Windows Mobile – $205.33
- Android – $196.94
- Blackberry – $194.35
- iPhone – $164.91
The was no distinction made in the study as to whether or not those that were surveyed were running multiple devices on a family plan from their wireless carrier or not. Additionally, it didn’t note which users were or weren’t on a corporate account. This distinction that wasn’t made is something which could account for the higher usage levels.
As the overall smartphone adoption is something that continues to increase and the market share is shifted with the different devices, it’ll be interesting to see whether or not the brand differences either become more pronounced or more subtle. Approximately 23% of cell phone users had smartphones at the beginning of the year in comparison to the 16% from the year prior. This is according to the research data from Nielsen. One final thought is that as the iPhone becomes available from Verizon the monthly average iPhone bill could very well change.
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