Blog Navigation

Free Nokia GPS Navigation – Another Nail in the Coffin for Garmin and TomTom


As we mentioned earlier, TomTom and Garmin’s standalone GPS devices are quickly becoming obsolete. That’s because today’s smartphones offer either free navigation software built-in or more cost-effective alternatives. TomTom attempted to make up some of its losses by offering a $70 navigation app on the iTunes App Store but took another heavy blow when Google’s Android 2.0 started rolling out free turn-by-turn navigation with voice prompts powered by Google Maps.

Now, Nokia is following suit by offering free navigation software on ten of its smartphones including the Nokia N97 and the Nokia E72. Nokia users can now download Ovi Maps and Ovi Navigation as well as free city guides. After acquiring Navtek in 2007, Nokia is also able to provide traffic updates and pedestrian directions. Nokia also announced that these navigation services would work even without an Internet connection.

Mobiledia quoted Nokia’s head of marketing, who said that offering free navigation will help Nokia phones remain competitive against iPhone and BlackBerry devices. This edge is much needed, especially since Nokia has been losing ground in the battle of high-end smartphones. While Nokia has consistently produced excellent handsets, their prices remain very high when compared to other smartphones. By adding the value of free navigation and obviating the need for consumers to be an additional $100 to $200 GPS device, Nokia just might win back some of those customers who were scared away by the pricetag factor.

What do you think? Would you buy a Nokia phone for the navigation and traffic maps included for free? Or do you still prefer a dedicated GPS device such as a Garmin or TomTom?Tell us your thoughts in the comments.

Related posts:

  1. New Features for Nokia’s OVI Maps Application
  2. Technology In 2011, Can Nokia And RIM Get Their Groove Back?
  3. Nuron 5230 Smartphone Unveiled By Nokia, a Smartphone for the Masses
  4. What will happen to the standalone GPS?
  5. Top 5 Nokia Smartphones – Winner: Nokia E71
  6. Meet the Latest Nokia Mobile Phone – the Nokia N97!
  7. MeeGo operating system, Nokia Betting Big with Smartphone Software
  8. Nokia 6350 Flip Phone Red, Smart Phone Review
  9. What is Nokia?
  10. Nokia Purchases MetaCarta, a Geographic Search Technology Company

Leave a Reply

Entries (RSS) and Comments (RSS).

Additional Blog Links

Archives

  • November 2013
  • October 2013
  • August 2013
  • July 2013
  • March 2013
  • September 2012
  • August 2012
  • July 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • March 2009
  • February 2009
  • October 2008
  • August 2008
  • April 2008
  • December 2007
  • November 2007
  • Categories
  • 2048 Bit SSL Certificate