Blog Navigation

If You Build It, Google Following Apple into the Hardware Market

“People, who are really serious about software, should make their own hardware.”

-          Alan Kay

Kay’s advice is cited quite widely within the technology circles quite widely, and more often than not it’s ignored. Amongst all of the big players, Apple is the only one of them that’s consistently done a top to bottom design of all of their devices. It’s for that reason that Apple dominates the digital entertainment market and their consumers get the most seamless experience in the business. Apple is the most profitable technology company and companies that got huge off of services and software, like Google, instead of any physical products are starting to look toward hardware with new found interest.

It’s really tricky for Google to enter the hardware market without ticking off the hardware companies they’re currently in partnerships with. For instance, Google has stated adamantly that they won’t give Motorola Mobility any special treatment. Google had acquired Motorola Mobility for the sum of $12.5 billion. Rather than give preferential treatment to Motorola Mobility, Google is instead going to keep working in a collaborative fashion with the other handset manufacturers as they have been based on their Android OS.

Two prime examples of continued Google collaboration are the new:

  1. Nexus 7 Tablet (Asus Built)
  2. Samsung Galaxy Nexus

Google announced in June that they’d begin sales of the $299 Nexus Q, a media streaming device which doesn’t complete with anything that’s manufactured by any of their partners. The Q is the first device to be designed to feature Google’s hardware. Furthermore, the device is even made in a facility that’s near the Google headquarters in Silicon Valley.

The Q resembles a ‘Magic 8 Ball’ and has no switches or buttons. Speakers and HDTV can be connected through the cable hookups and stream videos and music via Wi-Fi through the cloud. Sociability is one of the biggest selling points of the Nexus Q as any guest with a tablet or smartphone can reorder or add to the playlist of the host.

Imaginative and stylish, the Q is a colorful tool with a band that pulsates in concert with the music being played and demand is currently being outstripped by interest. An early review had slammed the software as arcane, and comes with far more limitations than the far cheaper Apple TV box. Google then announced at the end of July that they’re delaying the Q in order to add additional features to it.

Makers will have to prove that Kay was wrong, however, I wouldn’t bet against him.

Follow Matt on Twitter @matthewheman for everything cell phone, social, finance related and more.

Related posts:

  1. Apple Takes 95% of the Tablet Market
  2. Mini Apple iPad Rumors Are Gaining New Steam
  3. Carriers Racing To Beat Apple and Google in Mobile Payments
  4. Google States That Apple Rejected the Google Voice iPhone Application
  5. Samsung Cracks into the Tablet Market
  6. Google Pinning Facial Recognition Hopes On the Galaxy Nexus
  7. Apple vs Google
  8. Android Market Surpasses Apple, Posting Huge Numbers
  9. What’s Apple Doing Tonight? The Same Thing They Do Every Night
  10. Droid Fans, Rejoice! Google to Acquire Motorola’s Cell Phone Division

Tags: , , , ,

Leave a Reply

Entries (RSS) and Comments (RSS).

Additional Blog Links


  • November 2013
  • October 2013
  • August 2013
  • July 2013
  • March 2013
  • September 2012
  • August 2012
  • July 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • March 2009
  • February 2009
  • October 2008
  • August 2008
  • April 2008
  • December 2007
  • November 2007
  • Categories
  • 2048 Bit SSL Certificate