Could Message Monetization Lead to Cheaper Applications?
Since the inception of email it has predominantly been a sacred zone, an advertising free zone as advertising is hitting just about every section and subsection throughout the entire internet landscape.
There are publishers of all colors trying to find all of the different kinds of ways to be able to monetize their traffic. You see anything from:
• Display ads
• Text ads
• In line text ads
The list goes on and on.
The question posed today though is what would actually happen if that concept of the in line text ad actually extended to our email too? What if this extended to your Blackberry and RIM got this implemented on it? RIM has filed patents in regards to the ability to advertise within messages.
It’s already known that RIM, going through the (BAS)
Blackberry Advertising Service has plans to help out developers with the implementation of ad network content in the applications.
About RIM
RIM is the acronym for Research in Motion. RIM is a Canadian wireless device company that is most widely known for being the developer of the Blackberry smartphone. They are headquartered in Waterloo, Ontario, Canada.
About the Blackberry
Although the Blackberry includes smartphone applications like:
• Address book
• Calendar
• Lists
• More
and the ability for telephone communication on its newer models the Blackberry device is most commonly known for the ability to send/receive email anywhere in the world so long as it is able to access a wireless network.
The Blackberry commands a 20.8 percent share of the total worldwide smartphone sales making it the 2nd most popular platform and the number 1 smartphone used among business people.
Monetization Plans
As shown in the illustration above you are able to see that the patent covers in line text linking for messages. Additionally the image shows advertising space at the bottom. Users are able to use these links in order to navigate to the sponsor’s website as well as have the option to be able to see a popup message that will hover over the main message. This is a concept that is well-known to basically all internet users and something that most people currently see daily. The only difference is it’ll be a little foreign when it’s first implemented onto a Blackberry.
Before you start to take this the incorrect way you should know that it doesn’t appear that RIM is going to start adding the in line text links to every single email and then take the profits, run, and be done with it. What it looks like is it will instead be part of an initiative to help developers to implement more advertising within their applications.
RIM does know that the addition of text link ads to user emails will only serve to infuriate the user base so you shouldn’t expect it anytime soon. Instead what might happen is that it will encourage less costly or even possibly free applications from developers that will in turn have a much easier time adding advertising services so they can make additional streams of revenue.
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Tags: Android, Blackberry, rim