AT&T Ranks As the Worst Carrier and U.S. Cellular the Best in New Consumer Reports Survey
AT&T had gained the distinction as the worst cell service provider in the nation. This information comes from a report which was released by Consumer Reports. Consumer Reports is a consumer watchdog publication and the release of this report is something that gives a very major blow to AT&T as they’re attempting reputation rehabilitation.
Not only did they place last overall, but they ranked last in almost all ten of the categories which are used for carrier evaluations. The sole exception was in the case of text messaging, with that they earned the 2nd to last out of the carriers.
United States Cellular was the very top of the scorers with 82 points within the survey. The rest of the ranks are as follows:
- 2nd place goes to Verizon with 74
- 3rd goes to Sprint with 73
- 4th goes to T-Mobile with 69
- 5th and rounding out the charts in last place is AT&T with 60
Consumer Reports makes the point that the scores that are within 4 points of each other don’t reflect any sort of an appreciable difference.
The Consumer reports publication made their judgments on AT&T’s:
- Voice services
- Data services
- Customer service, including both the knowledge of their staff and the ability of the staff to resolve issues
What the Consumer reports survey and publication found is that the company simply lacks when you make the comparison with them to other surveyed companies.
AT&T states that they take everything very seriously and that they’re continually seeking new ways for them to be able to make improvements on their customer service. The company pointed out that the customer has many choices when it comes to wireless and that in Q3 a significant amount of those customers choice AT&T rather than their competitors.
Facing reality though the report doesn’t bode very well for AT&T. This comes even more so as the company is going to be losing their exclusivity agreement for the iPhone beginning next year to rival Verizon and this is something that’s going to a hard hit as the iPhone is phenomenally popular. There are many customers that are very partial to Apple and the iPhone but would gladly jump ship when the iPhone goes to Verizon.
It’s the company’s serviced which is most often cited as the single deterring factor in what would be potential iPhone customers as well and the service is also what cites many iPhone owners having such a willingness to switch carriers post-release on an alternative network.
The iPhone is going to be launching most likely sometime early next year with Verizon and there’s an expectation of a very high sales surge when the handset is added. As far as things go for AT&T, it might be just a little too late for any changes to be made.
AT&T’s ranking as last in the cellular providers by the Consumer Reports survey is something that could be just the latest in evidence that there’s a significant shift within the company’s financial picture as what is likely to happen when they lose their significant and exclusive cash cow.
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